Cost Effective

We do SEO based on the “broad match” keywords. To say in other words, we target many similar keywords at the cost of one keyword.

Personalized SEO

The SEO is done personalized to your business and clientele. Specific areas and interests are considered for your website promotion.

Weekly Reporting

A weekly report on your keyword performance is sent that includes keyword ranking on various search engines based on targeted audience & geography.

Website Analysis

The first and the foremost step is to do a detailed analysis of your website. To say in other words, your present website is looked at from the perspective of not having any broken links, HTML integrity (specific tags like H1 H2 tags, optimization of HTML, text to HTML ratio), checking for missing essential files required by specific search engines like Google and Bing, checking of meta tags (that are normally read by search engines), checking the website speed on desktop and on mobile, checking of crawling history, checking of integrated analytical tools like Google Analytics etc.

Client Requirements

A business analyst usually follows to see the business requirements. S/he will ask you the specific purpose that you would like to achieve from your website along with geographies you want to target. In this discussion, you may also come up with your lead generation preferences (through form submissions or calls).

Keyword Research

On knowing the specific loopholes of your website and learning the exact business requirements, the next step is to choose the most relevant keywords for your business. Our research team will help choose the keywords that are most searched for and are least competitive. This is the key to your online success . The keywords, searches and their competitiveness usually changes with time and geographies. This activity is done periodically for your website.

Content Writing

Content has now become the key differentiator for a website success. With search engines like Google and Bing still struggling to read images/ graphics and animation, the present day algorithm takes keen note on relevance and originality of content. After the keywords are finalized by our research team and approved by business, they become the basis to write/ re-write (edit) the content of the website. The content is written/ edited by qualified, in house, content writer specialized in your domain. Before publishing any content, it is checked with online plagiarism tools.

Website Optimization

With the updated content in place and keywords selected, the website is re-edited and optimized. All loopholes found in the phase of “Website Analysis” are fixed now. This process does not change the look-n-feel of the website much. On the contrary, it makes a fresh website available, in accord to the latest guidelines given by the search engines.

SEO Submission

The edited and optimized website is now ready to be submitted to the search engines. All major search engines like Google and Bing are informed about this new website by an invitation to crawl it. The crawling is done usually within a few hours or it may take a few days, depending on the search engines. The search engine finds out the latest on your website and indexes them based on keywords.

Link Building

This step is to increase the links refereeing to your website. Over the years, most to the search engines have become very cautious about “who is referring you”. Usually, your website and its rank benefits from referrer links having high credibility and relevancy. This is a slow process and may take months.

SEO Reporting

All the above, without having a mechanism to measure the progress, is useless. We generate a keyword based retrospective report that tracks the keyword performance since the SEO activities had begun. The SEO report will clearly detail out the ranking of individual keyword on various search engines based on geographies (like google.ca) or your preferred search engine (like Bing.com).

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